Excavation/Civil Construction company needs a logo design

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This customer received 471 logo designs from 110 designers. They chose this logo design from Logocraft as the winning design.
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Logo Design Brief
we need a new logo designed for our company based in Sydney Australia .
We would like to have a symbol that can be used separately also.
colours - main colours sky blue fading into an electric blue - 2ndry colours silver - greys - charcoal.( colours to be illuminated )
We like 3D , shading & an outline / shadows .
We want the logo to easily represent what we do , ie an option using / incorporate the arm & bucket of an excavator or the machine itself - we run caterpillar 329DL machines so it is important for the image to be the correct sizing - proportions as the actual machine .
we like all upper case for the name .
we are not that creative so hoping to see some flair & creativity :)
Updates
Logo lettering MUST have different types or shades of blue that are BRIGHT to give the lettering a 3D effect. If an excavator or part of an excavator (arm or bucket) is used in the design it must be reflective of our equipment (Caterpillar 329DL) & NOT to look like a child's drawing. It is extremely important to us that CREATIVE FLAIR is shown in the design & those who produce this will be strongly considered. Thanks.
Added Friday, June 13, 2014
Project Deadline Extended
Reason: Due to our company completing a large project last week, we haven't had the ability to review the designs thoroughly or give the designers the appropriate feed back.
We will be meeting tomorrow to review all designs with feed back then being sent to each designer.
Preliminary feed back would be that the designers who are creative in the " icon" part of the logo will be strongly considered. As suggested previously we are based in Sydney & believe The Sydney Harbour Bridge or part of the Bridge could be used in the logo design as long as it is very subtle - background shadow, an outline of part of the bridge. The excavator arm &/or bucket is to be more prominent than the bridge.
Thank you to all who have submitted designs we are excited to see what eventuates this week with further potential Business Card design to follow.
Added Sunday, June 22, 2014
Project Deadline Extended
Reason: We need a few more days to receive some updated designs as we are very close to making a decision . Many designers have provided an icon which sits next to our business name , which we really like the idea of having so we can use it as a 2nd mark to our actual business name .
Thanks for all your efforts thus far.
Bridgey
Added Thursday, June 26, 2014
Project Deadline Extended
Reason: We will be contacting those designers that are under consideration for our project in the next day to ask them to make additional changes if any to their designs. Only those that are under consideration to resubmit. Thank you to all for your designs.
Added Monday, June 30, 2014
Project Deadline Extended
Reason: our company Director is away on business until Friday 4th .
Added Wednesday, July 02, 2014
Project Deadline Extended
Added Thursday, July 17, 2014
Project Deadline Extended
Added Thursday, July 17, 2014
Project Deadline Extended
Reason: Based on the designs we've received to date. We have selected a small group of designers that we wish to follow on with minor changes to their designs. Only those that receive correspondence to submit final changes to their current designs. Correspondence to follow soon. Thanks
Added Tuesday, August 05, 2014
Project Deadline Extended
Reason: Finalising our project this week with the three top designers only
Added Sunday, October 12, 2014
Project Deadline Extended
Reason: Finalising design
Added Thursday, October 16, 2014
Project Deadline Extended
Reason: Finalising design
Added Thursday, October 23, 2014
Project Deadline Extended
Reason: Finalising design changes
Added Wednesday, November 05, 2014
Project Deadline Extended
Reason: Finalising top 3 designs
Added Tuesday, November 11, 2014
Project Deadline Extended
Reason: Finalising the design with our top 3 designers. Thanks for your patience.
Added Wednesday, February 25, 2015
Target Market(s)
General Public to Large Construction Companies
Industry/Entity Type
Construction
Logo Text
BRIDGEY'S ( larger) with EARTHMOVING underneath & smaller
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 3D effect or embossed look, different shades of bright blue (illuminated), shadowing, creativeness.
Nice to have
- An icon or symbol possibly incorporating the Sydney Harbour Bridge or part of with our Company Name "BRIDGEY'S EARTHMOVING", in a subtle, tasteful, modern or simplistic way. Once again the 3 dimensional look is what we are after.
Should not have
- Tacky, cartoon like objects in the logo or icon/symbol.