Logo for a web app - a challenging task

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Logo Design Brief

WHAT DO WE NEED?
Logo for our web service, www.leaddesk.com

WHO ARE WE?
We are a startup with a web app we offer for business users (www.leaddesk.com).

The app has three areas (in the order of importance):
- CRM toolkit to market and sell to their leads (by email marketing, telesales, text messages etc.)
- Call center grade telephony system (especially for outbound, given that the system is used also for telesales)
- Database of business contacts (basically, today we have pretty much all company contact info for Europe already readily available in the system)

Sales people and sales managers are the typical users of the software. They use it in order to contact more leads more actively/systematically by phone, email etc. - and therefore sell more.

WHO WILL SEE THE LOGO?
- Web site visitors (mostly business owners and enterprise decision-makers, but also individual sales people)
- Sometimes we need to make contract with our customers on paper (and send proposals on paper), so the logo will be seen there also

WHAT SHOULD THE LOGO COMMUNICATE?
- That LeadDesk web app is easily approachable, easy to use, reliable and helps you to grown your business
- LeadDesk helps you and your organizations to make more high-quality sales calls & send emails
- LeadDesk is also a database of leads
- If you can somehow even show "desk" or "lead" idea on the logo, even better
- The logo should be such that our company name is included in the logo. This might be obvious, but I just want to be sure that we do not only get a picture w/o the text part

NOTE:
- If we get a nice logo from a web design capable person, we are ready then to launch a web project immediately

Industry/Entity Type

Business

Logo Text

LeadDesk

Payments
1st place
US$200
Total
US$200

Project Deadline
25 Sep 2012 06:06:17 UTC
Language