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Logo Design for a Financial Consultancy
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This customer received 288 logo designs from 90 designers. They chose this logo design from iamf as the winning design.
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US$290
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288 designs
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90 designers
Logo Design Brief
We need a logo for Symmetric - a niche financial consultancy boutique.
Here is what we do:
1. Business valuation
2. Business modeling (strategic, operational and cash management models)
3. Investment project analysis
4. Investor presentations, memorandums, and other documents
Our typical clients are:
1. Businesses looking for external financing or selling-out
2. Start-ups and businesses in their early stage of development
3. Mature businesses exploring opportunities in new segments
Ultimately, the design should communicate our fundamental value - Trust.
Updates
For some inspiration, check out this list of the top consultancy firms. The oldest of them are generally bad examples (too conservative), so probably it's better to skip the top 10-20 names.
Added Monday, September 24, 2012
Raised the budget to $250, hope to see more bids )
Added Tuesday, September 25, 2012
It's a committed project now. Gear up)
Added Tuesday, September 25, 2012
I would prefer sans-serif type. ...Unless you do something really nice in serif :)
Added Tuesday, September 25, 2012
All, the first designs made it clear to me that the best elements to play with are (starting from the best, imho) :
Added Tuesday, September 25, 2012
IMPORTANT:
Added Tuesday, September 25, 2012
Target Market(s)
Business owners and top executives
Industry/Entity Type
Financial
Logo Text
SYMMETRIC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. It should be symbolic and also contain the word "symmetric"
2. Horizontal
3. Rather modern than conservative
4. Two colors max excluding halftones
5. Available in curves
Nice to have
- It would be a plus (though it's not a must) if are able to use only the symbolic part of the logo.