• NZ$360

• 41 designs

• 8 designers

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Packaging Design Brief

We are New Zealand's leading exporter of Wild New Zealand Abalone (Paua).
We wish to develop a unique brand for our flagship premium canned abalone product. The logo on the can must appeal to the Asian consumer as this is the primary market.However it must also represent the fact that our product is 100% wild and free range, natural, pure and exclusively sourced from New Zealand's pristine southern ocean.
Abalone is a much revered luxury food in China, Singapore and other South East Asian countries, so the brand / colours etc need to reflect this.
The completed label will be used on a lithograph tin 120mm high x 73mm in diameter.

Specific design features:
Brand name ideas: "Pacific Dragon" "Ocean Dragon"
Bright colours eg. gold, red, pink. Would also like a gold and black label version
Chinese chracters for "Pacific Dragon"

Target Market(s)

Asian, middle - upper class
Premium grade luxury food

Industry/Entity Type

Industry

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

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