• A$240

• 14 designs

• 2 designers

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Graphic Design Brief

What I do
I am a training consultant, mentor and coach specialised in training trainers to train more effectively by showing them how to hack the way people learn. I also help training consultant to commercialise their intellectual property and work with entrepreneurs, small business owners and professionals changing careers who need to gain clarity and apply strategic thinking to their next steps.
See more on http://eduardogomes.com.au/about-eduardo/ .
My background is in Business, Marketing, Innovation capability and Learning & Development.

Communicate differentiation:
I have a minimalist blog that I am happy with, but I need a HEADER and an OPT-IN FORM designed to help me communicate my unique selling proposition and differentiate myself from old-school training consultants.
The programs I offer are different because they are outcome or result driven with emphasis on applied creativity and problem solving. While traditional training consultants focus on knowledge transfer, I focus on facilitating tangible outcomes.
I focus a lot on "Unpacking my clients brains" before offering advice. When I start to work with a new client, be it a coaching or training client, I use a A5 blank sheet as a canvas to make the process of "unpacking the client's brain" more visual and clearly define the desired outcomes.
I rely strongly in strategy and a hacker's mindset to generate outcomes from client.

Header requirement:
- I'd like my blog to communicate my process of debriefing new clients ("unpacking brains")
- I'd like the design to have a 'sketchy' feel
- I'd like a design that communicates playfulness, applied creativity, a hackers mindset, strategy, results orientation and street smart learning.
- Social Media ICONS and contact info on top
Visual references:
See a banner I had designed attached. It would be nice to follow the same kind of concept.
Other visual references:
http://photodune.net/item/3d-metal-human-brain-inside-pencil-light-bulb-with-business-stra/7963593
http://photodune.net/item/hannd-drawing-light-bulb-and-creative-word-design-as-concept/7048986
http://photodune.net/item/hannd-drawing-light-bulb-and-creative-word-design-as-concept/7048986

Optin form:
- A newsletter opt-in form to be uploaded on the sidebar (i use mailchimp) with headline: "Hacking Change Monthly Newsletter" and a call to action.

I do want to use my photo, but not sure how to go about that. Accepting suggestions.

Best photo I have attached.

See reference for USER EXPERIENCE http://goodui.org/

Industry/Entity Type

Small Business

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Font styles to use

Other font styles liked:

• Helvetica

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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