• US$200

• 34 designs

• 14 designers

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Logo Design Brief

The name of the company is Sports the Difference. It is based in Singapore. This company is a Professional Sports Coaching Services Provider which provides lesson for Chinese Martial Art, Wushu. However, the company do have plans to venture into other sports in the future. Instead of focusing on excelling in the sports and the results of competition, the company focuses on the fun of sports and to allow students to enjoy in what they are learning. The students age groups will be from 6-20+ years old (mainly 6-18 years old). The following are the goals, objectives, values and vision of the company (if it helps in the designing of the logo).

Goals
Provide enjoyable and fun learning of different sports

Provide services to youngsters who are interested and longing to know more about different type of sports.

Prepare athletes with a long lasting passions toward sports
Objectives

Offer different types of program about different sports.
Programs must be fun and enjoying.

Athletes must be able to learn activities that are related to the sports in a fun and enjoying ways.

Providing more detail on different sports to athletes who are interested in it.

Encourage of continuously sports coaching by us so that students can continues to learn the sports


Value
To increase the passion toward sports activities
To appreciate to wonders and fun about sports
To encourage a long lasting passion towards sports
To encourage the value of 3Rs; Rapport, Respect and Responsibility
Vision
To provide a good services on coaching on different types of sports
To provide different and fun ways in playing in different types of sports
To educate on character building through sports
To create a good environment to nutrient talents





I will want the logo to contain the company name and preferably simple and formal. If it is possible, I will like the logo to be flexible to changes so that it could be change to fix in with other sports that the company might be venturing into in the future. If colour is used, I hope that it could be limited to a maximum of 2-3 colours.

Target Market(s)

Target customers are children and the parents, as well as local school in Singapore.

Industry/Entity Type

Environment

Logo Text

Sports the Difference

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.