• A$200

• 126 designs

• 51 designers

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Logo Design Brief

We need a logo design for a new business called 'zipRfit'. We are an online specialist fitness provider for ladies, but particularly for:
- pregnancy
- post pregnancy
- ladies with prolapse
- ladies with incontinence
- ladies with diastasis recti (a separation of the rectus abdominals)
- menopause and beyond

The logo will be used for the website, cards, flyers and also on instructors shirts - so needs to be work on both a dark (either the blue or black) or white background. As I have already purchased black shirts ready to have a logo stitched on them.

ZipRfit will also provide support for women on their journey to wellness and functionality by improving their alignment through optimum exercise options. Many of the classes will have a Pilates focus which will help ladies to strengthen, improve flexibility, balance and posture.

ZipRfit will also have a nutritional arm to assist women to lose weight which will further assist their journey. So the name zipRfit is a play on words - zipper up your waist line by losing weight, zipper up the midline by drawing the rectus muscles towards one another and finding additional strength and endurance through the pelvic floor by zippering up.

It is also geared for women so I am looking for a feminine touch.

Target Market(s)

Women of all ages but particularly ladies with pelvic floor concerns

Industry/Entity Type

Fitness

Logo Text

zipRfit

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be suitable for a dark background (for instance I have already purchased black shirts) and white backgrounds.
  
  Although I like the orange, blue and pink - I also like neutrals and black.
  
  Simple lines and unique component that can be used as an icon for tab on internet browser.

Nice to have

• Stylised outline of women's body (but not full image of a body) incorporated as part of logo

Should not have

• Character logos

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Files

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