New corporate logo to be used on website and business cards etc
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This customer received 105 logo designs from 21 designers. They chose this logo design from neocro as the winning design.
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Logo Design Brief
Need a logo design for a startup company in Birmingham, Alabama - Central Alabama Transportation Services, Inc. (C.A.T.S.). We will be providing school bus transportation services to public and private schools in the central Alabama region, specifically Birmingham metro area. I have a quickie logo that I have put together that gets me headed in the right direction. I am open to use of color, font, image and structure. I am not married to the color or image I am using currently; full freedom.
Updates
Project closes on Monday. Thanks for all the submissions, they are great. It will be a hard choice. Take one last look at your work and make sure you have hit the mark. We are a transportation service replacing the traditional School Bus. I want it to be sophisticated and instantly recognizable. You should know what we do by looking at the logo or it should be cool enough that an association can be made.
Added Friday, June 27, 2014
We have selected a design. Thanks so much for participating and making the selection difficult. Very good submissions.
Added Wednesday, July 02, 2014
Target Market(s)
Parents of school age children. This is an upmarket transportation alternative to the city school bus so it should be somewhat snobby or sophisticated and yet appeal to families and children.
Industry/Entity Type
School
Logo Text
C.A.T.S.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Utilize the CAT theme. It's the whole reason we chose the company name. Should be easy to translate into embroidery for shirts, etc.
Should not have
- The fully spelled out name of the company in the logo. Too many letters.