• A$220

• 22 designs

• 6 designers

---

Flyer Design Brief

About our organisation:

Natural Health Trading Ltd is a small, entrepreneurial company operating in Auckland, New Zealand. Natural Health Trading Ltd imports high quality natural supplements primarily from the U.S. into New Zealand.

Currently our niche market is in trending natural weight loss supplements, primarily those featured on and endorsed by Dr. Oz. This design brief is for an informational flyer for Raspberry Ketone, a weight loss supplement which helps support healthy weight management and the body to burn fat.

Our company and products, including Raspberry Ketone, are new to the New Zealand market, so it is vital we make an impact with our branding and supporting material.

Use:
The flyer will be used to generate sales and interest and provide further information to customers in health stores, pharmacies, chemists, gyms and other outlets.

We also intend to produce an A3 and A4 poster for the same product with similar design elements. Ideally this will be created by the same designer.

Our aims:
1. Generate sales and interest
2. Inform them of weight loss/fat burning potential of the product
3. Advise the consumer the product has been endorsed by Dr. Oz
4. Put an image in the consumer's mind of what they can achieve and look like after using the product, motivating them to action.
4. Encourage them to tell a friend

This is a *double-sided* DLE flyer. About the DLE flyer:
The DLE flyer is an odd size. It is the same width as an A4, but only one-third the height. A DL measures 210mm x 99mm (21cm x 9.9cm)

Social Networks:
Social networking does not feature in our current marketing, but it will play a vital role in our future campaigns. Please include “find us on facebook” with a standard facebook icon.

The message:
When looking at the flyer, the consumer/buyer should feel:
• this is a product that can help them on their weight loss journey.
• They can achieve their ideal body
• Excited and motivated to buy
• Informed about the product benefits
• Wanting to join our facebook page and learn more about the product and company

The look and feel of the flyer should:
• Be interesting, simple and clean.
• Convey a feeling of vitality, health and energy.
• Be a bit funky in design, yet professional to convey confidence and credibility in the information provided.
• Be clean and tight, not complex nor confusing. There is a lot of information to convey so this is key.

Target Audience:
The primary audience for this product are women with a real or perceived concern about their weight. They are seeking real, measurable results from a weight loss product:
• 25-45 years
• Female
• Caucasion
• Middle-class
• Urban
• Image conscious

Company information:
• Principle contacts: Oshik Cohen Oshik@aciea.co.nz or
Michelle Malone michelle@aciea.co.nz

• Sign off on final execution: Oshik Cohen

Following are links to style of brands and design we like. Don't let guide you completely...we want to see fresh ideas!:

http://healthminute.vitamincreek.com/2012/04/04/founders-favorite-raspberry-slim-powered-with-raspberry-ketone-60-capsules/

http://www.google.com/imgres?hl=en&sa=X&rlz=1C1ASUT_en-GBNZ493NZ493&biw=1454&bih=739&tbm=isch&prmd=imvns&tbnid=pFV9vQe-nqtB_M:&imgrefurl=http://www.radiuspharmacy.co.nz/weight-management/good-health-svetol-2800-56caps.html&docid=yLuu7681kGhYCM&imgurl=http://www.radiuspharmacy.co.nz/media/catalog/product/cache/1/image/5e06319eda06f020e43594a9c230972d/S/v/Svetol-Front-of-Face-NZ56.jpg&w=261&h=425&ei=L4BaUOvxLvGSiAeqpYHIBQ&zoom=1&iact=rc&dur=592&sig=104265562793331871768&page=1&tbnh=140&tbnw=86&start=0&ndsp=34&ved=1t:429,r:15,s:0,i:119&tx=40&ty=56
http://www.google.com/imgres?start=281&hl=en&sa=X&rlz=1C1ASUT_en-GBNZ493NZ493&biw=1454&bih=739&tbm=isch&prmd=imvns&tbnid=Y_WqsXuZES6i8M:&imgrefurl=http://www.gnc.com/product/index.jsp%3FproductId%3D12986030&docid=B9LvArQ0VicLwM&imgurl=http://gnc.imageg.net/graphics/product_images/pGNC1-12920865t300x300.jpg&w=300&h=300&ei=JoFaUI2fDe6QiAex9IGAAg&zoom=1&iact=rc&dur=386&sig=104265562793331871768&page=12&tbnh=168&tbnw=153&ndsp=26&ved=1t:429,r:23,s:281,i:78&tx=89&ty=90

http://www.google.com/imgres?start=131&hl=en&sa=X&rlz=1C1ASUT_en-GBNZ493NZ493&biw=1454&bih=739&tbm=isch&prmd=imvns&tbnid=zrMajdYaxPbH0M:&imgrefurl=http://www.weightlosspills-review.net/raspberry-ketone-review/&docid=Bh0L8I1nm-UabM&imgurl=http://www.weightlosspills-review.net/wp-content/uploads/2012/07/raspberry-ketone-plus-ingredients.jpg&w=900&h=537&ei=6YBaUOrwL4iYiAeexIE4&zoom=1&iact=rc&dur=290&sig=104265562793331871768&page=6&tbnh=130&tbnw=216&ndsp=24&ved=1t:429,r:0,s:131,i:166&tx=47&ty=56

Target Market(s)

Target Audience: The primary audience for this product are women with a real or perceived concern about their weight. They are seeking real, measur

Industry/Entity Type

Weight

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• An icon stating "as seen on The Dr. Oz Show" must feature in a prominent location.
  
  A standard "find us on facebook" icon.
  
  Branding:
  A logo for the product has been created and must be retained for this exercise, but we're looking to alter it within a year's time. We’d like to see different design elements, however, incorporated to better convey the company’s goals and messages (as above).
  Taking into account the current logo must be retained, there is still room for creativity in font, colours and layout. As a guideline, links are provided to preferred style of brands and design at the end of the document. Design should not be limited to the style suggestions we provide but used as a guideline only.
  
  Copy and images
  Copy and some images will be provided. All copy is pre-approved and cannot be altered, and must conform to strict guidelines of a New Zealand regulatory agency. Therefore, the importance of the formatting, font, images and overall design cannot be underestimated as tools to convey our message to the consumer.
  
  The flyer should prominently feature an image of a young, attractive, healthy, trim female body, preferably repeated on both sides of the flyer. This can be a stylised, drawn image or stock photo.
  
  We like the image used in the Svetol packaging (link provided), but we're open to other ideas. This particular image *cannot* be used, but perhaps something similar.

Nice to have

• We like the following stock photos:
  
  http://www.istockphoto.com/stock-photo-6995482-before-and-after-losing-weight.php?st=9e0b81d
  
  http://www.istockphoto.com/stock-photo-16280966-perfect-suntanned-body-of-the-young-girl.php?st=b740a15

Should not have

• The copy provided has been vetted by a regulatory agency, and therefore cannot be altered.
  
  No tasteless photos can be used.

---

Files

Download all files - 2.6 MB