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Bootleggers Liquor Store
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This customer received 124 logo designs from 26 designers. They chose this logo design from Jace Design as the winning design.
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124 designs
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Logo Design Brief
We need a logo design for a new company based in New Jersey called "Bootleggers" - It might also be called Bootleggers Discount Liquor, or Bootleggers Liquor Outlet. We aren't 100% sure on the name yet. Basically, we are a discount liquor store that wants an innovative, strong logo to attract customers. For ideas, you can obviously incorporate liquor, wine, and beer. But also "boots" and anything that has to do with bootleggers. I will be giving feedback on ideas.
One more tip: The point of the store is that it offers a luxury shopping experience (think Whole Foods), but with outlet prices. Some play on that dynamic would be interesting as well.
Tip Two: The Liquor store will be located near Atlantic City. Atlantic City is similar to Las Vegas, a gambling town with bright lights, casinos, and fun. Along with the boots, some casino imagery might work. Think about cards, poker chips, and similar images. For those of you that are familiar, there is an HBO series "Boardwalk Empire" that is based on Bootleggers (the alcohol smugglers, not our store).
For some more information, and some possible ideas, go here http://boardwalkempire.com/
Updates
One more tip: The point of the store is that it offers a luxury shopping experience (think Whole Foods), but with outlet prices. Some play on that dynamic would be interesting as well.
Added Wednesday, November 10, 2010
The name will most likely be Bootleggers Liquor Outlet. We are located right around Atlantic City so the theme/logo should be related to the current HBO series Boardwalk Empire. They have a neat introduction to their series. We are not a Western Country type outlet but more the prohibition theme since we are in the area where booze was smuggled in from ships in the Atlantic Ocean. Some of the logos posted so far do approach this theme others do not.
Added Thursday, November 11, 2010
Maybe a pirate or Atlantic City skyline but not too busy. Rum Bottle like Catian Morgans
Added Thursday, November 11, 2010
Here is a site which has a cute logo http://bootleggerssaloon.com/BootLegHOME.htm
Added Saturday, November 13, 2010
Project Deadline Extended
Reason: We received a lot of late submissions, and it is a Sunday. We need the week to review them.
Added Saturday, November 20, 2010
Target Market(s)
People that buy liquor from a liquor store in New Jersey.
Industry/Entity Type
Shopping
Logo Text
Bootleggers Liquor Outlet
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.