Contemporary jewelry retailer needs a vectored logo design
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This customer received 172 logo designs from 38 designers. They chose this logo design from BrandGirl as the winning design.
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Logo Design Brief
We need a logo design for a new retail jewelry boutique called, The Bangle. We sell contemporary, cutting edge, fashionable jewelry and accessories nationwide. Our pieces range from one of a kind handmade items to mass produces commercial items. Our prices range from $20 to $2000.
Our customers range in age from 18-to-65, but are youthful and want the latest jewelry trends along with some main stay classics.
We're looking for a vectored logo that's simple and contemporary, yet has a high end feel. We'd like to see designs that will look great if printed in black & white or shades of red (not candle apple red) but perhaps shades of wine. The logo must stand out whether printed on a business card or the sign outside a retail boutique.
We are open to using lower case or capital letters. The logo must also be more rectangular... as opposed to square shaped.
The final design should make our customers to feel like they're shopping in a high end boutique that's contemporary and cool... not stuffy!
Updates
Project Deadline Extended
Reason: My team think we needs a few more days to make a final decision.
Added Sunday, October 14, 2012
Target Market(s)
Women 18-45 who love to be fashionable and cutting edge
Industry/Entity Type
Boutique
Logo Text
The Bangle
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be rectangular... as opposed to square shaped. The logo should be in a contemporary updated font.
Nice to have
- The logo can contain all upper or all lower case letters. Cursive is okay, as long as it's distinctive and readable from a distance. It must stand out when printed in color or black and white. It needs to look just a great on a business card as it does on a sign outside the store.
Should not have
- The logo should not use old style fonts or look old fashioned