Fashion Jewellery Online Store Logo

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This customer received 176 logo designs from 32 designers. They chose this logo design from lamp as the winning design.
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Logo Design Brief
We need a logo design for a new online store selling a variety of different jewellery collections. Jewellery ranges from "read to wear" costume jewellery to high-end customized pieces.
The logo needs to be sophisticated, elegant i.e unning writing or a romantic feel of text and clean. Please avoid the cliches (eg: diamonds, sparkles in fact anything with a sign or symbol as i would like to make my initials or full name the key focus).
Key colours should be black, white, navy, creames and metallics (not all in in the same design). The logo will be used on the website homepage and watermarks on images.
For a different approach i also do like French Venetian themes i.e Block background of pin striped navy blue and cream stripes with red text. Use your imagination however this will be a unisex website with unisex jewellery so nothing too feminine or masculine.
While the "logo text" has been listed as "Alena Caras", I am open to designs that feature the initials "AC" as the focus.
I have selected "Wordmark" and "Lettermark" designs as my preference.
Please feel free to show your creativity, and as a final note I am looking for something EDGY and EYE CATCHING!
Even though I requested elegant, it CAN'T be boring...
Thanks!
Updates
Please find attached links to the follow logos that i have liked to far. Please keep these in mind when designing my logo.
Thanks
Alena
http://www.designcrowd.com/design/110455/logo-design-by-trisiographico
http://www.designcrowd.com/design/139921/logo-design-by-mdigital
http://www.designcrowd.com/design/110861/logo-design-by-elliot-hartwell
Added Monday, November 15, 2010
Hello all
For extra inspiration i wanted to note that I love Samantha Willis's logo - it's simple black and white - matches with lots. I particularly like the way her initials have been grouped into what looks like a magnifine glass lens and zoomed out so the letter get a bit distorted. I am also a fan of Peter Langs logo also. These are both jewellery designers whom have very similar looks, feel and style to my jewellery. So i want to stand out from them! I also love the idea of using both my initials and my full name so i can in future use either one on packaging and media attention.
I like logos that have more than meets the eye. It has to be intriguing and unique - i'm looking for that little bit extra WOW factor. This will be the face of my company and you guys are the one's that decide its fate! Love all your work so far - absolutely incredible. Keep it up!
Added Wednesday, November 17, 2010
Thank you all for your tremendous work.
Best of luck
Alena
Added Friday, November 19, 2010
Target Market(s)
13-55yo women and 18-35yo men, all fashion conscious.
Industry/Entity Type
Store
Logo Text
Alena Caras
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Refer to above brief.
Nice to have
- Refer to above brief.
Should not have
- dark browns,industrial feel or symbols