Logo Design Project for "12 Springs"

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This customer received 88 logo designs from 50 designers. They chose this logo design from eightball inc. as the winning design.
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"12 Springs" is a new brand that has a variety of Children's products under it's brand. The items that it sells varies from toys for kids to bikes (sports) for kids.
The toys segment is represented by soft emotions whereas the bike segment is represented by a feeling of speed and sport.
We need a logo that combines both softness and speed/sport. The logo will be pasted on the products and hence must be visually striking and memorable even when seen from a distance.
The end user of the products is children from age 4 (toys) till 15 (bikes) - both male and female.
The brand intends on expansion in the future and will foray into kid's clothing and shoes too and the logo has to work for that too when it launches.
You can suggest a tag line too for the logo as the brand does not have any tag line yet.
Updates
Please do not use Bikes or any specific toy as the graphic for the logo because we do not want '12 springs' to be branded as a 'bike only' brand or a 'toy only' brand. '12 Springs' will be selling both toys and bikes and other kid items too so use generic graphics to give a feeling of 'softness' and 'speed' and 'kid'.
Added Friday, October 12, 2012
1. "Spring" here means a fountain spring (water) and not a coil spring...
2. Abstract shapes can also be considered as long as they convey a look and feel of 'kid', 'soft' and 'speed'
Added Friday, October 12, 2012
Industry/Entity Type
Clothing
Logo Text
12 Springs