• US$200

• 72 designs

• 27 designers

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Logo Design Brief

The Gray Closet
Business- Fashion and Lifestyle blog
Products/Services- We are starting as an online fashion and lifestyle blog based out of Calgary alberta. we will be eventually expanding and creating a firm offering concierge service. from Blogging focusing on fashion and lifestyle, to styling, event planning, online based shoe and jewelry retail.
we will focus primarily on blogging until our full launch in spring. Women and Men between ages of 18-35 are our target market

Samples of LOGO's we like
http://blackbettybwb.com/
http://ubulounge.com/
http://www.theplacetov.ca/
http://www.marcjacobs.com/
http://ninistyle.net/

I like a minimalist type concept with interesting additions onto it. we would love a logo with monogram inserted and there are some concept ideas we would like to incorporate

Font: the font should be interesting and fun, and if the first letters of each word of the name "The Gray Closet" could be capitalized so we can also use it as a monogram

Closet Doors: we would love for there to be knobs between the words Gray and Closet. top line would be "The' second line 'Gray Closet'

Background: we want a Gray ombre to be used as the background (i can send files of what our initial concept idea is)

Target Market(s)

Women 18-35 young professionals with expendable income 58 000/year salary per person

Industry/Entity Type

Fashion

Logo Text

The Gray Closet - An ethnography of life and style

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1) Gray Ombre bacground
  http://www.google.ca/imgres?num=10&um=1&hl=en&biw=1920&bih=955&tbm=isch&tbnid=DvlCQJE03OUAaM:&imgrefurl=http://www.kaboodle.com/reviews/la-fiorentina-grey-ombre-cashmere-scarf&docid=LwC9UMYQ3teLlM&imgurl=http://cn1.kaboodle.com/hi/img/c/0/0/ba/2/AAAADKcyoDAAAAAAALoqpg.jpg%253Fv%253D1268985281000&w=240&h=300&ei=rUd8UPCCLYa0igLd3oGwAw&zoom=1&iact=rc&dur=407&sig=108605168013156700216&sqi=2&page=1&tbnh=141&tbnw=112&start=0&ndsp=61&ved=1t:429,r:0,s:0,i:66&tx=71&ty=47
  
  2) Interesting font
  
  3) Monogram of TGC
  
  4) tagline underneath of "An ethnography of life and style"
  
  Color focus
  Silver
  Gray
  White
  Black
  Eggplant purple

Nice to have

• Some sort of Door knob (see below periods represent a door knob)
  
  The
  Gray . . Closet
  'An Ethnography of Life and Style'

Should not have

• any colors outside of the Color focus of silver, gray, white, Black Eggplant
  
  Overly 'girly' imaging - no flowers, hearts etc
  
  

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Files

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