Smile - Advanced Laser Teeth Whitening

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This customer received 38 brochure designs from 11 designers. They chose this brochure design from Plimsoll Line as the winning design.
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Smile is a new teeth whitening business in a market that is not familar which this treatment.
The brochure needs to establish the brand (see logo) and be informative (see copy).
The service will be carried out at a home based clinic and a mobile service will also be available.
I've also attached some stock photos, please feel free to use these and the logo as you think appropriate.
Although many customers will be women, we want the style to also be accessable to men.
Updates
Project Deadline Extended
Reason: I'm going on business for the next few days so I am extending the deadline so that I can provide proper feedback.
Added Tuesday, November 30, 2010
Target Market(s)
All men and women over 18 and particularly women aged between 18 and 40.
Industry/Entity Type
Clinic
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo - I have other formats if required - Please e-mail me - adamrussell@manx.netPhotos - I would like more photos that the ones attached, I have more please e-mail me.Uncluttered informative copyThe basic price on the front pageContact details on the back page'Copyright 2008 All Rights Reserved' on the back page
Nice to have
- Lots of white to reflect the business and it's clean, proffessional image.
Should not have
- An old fashioned, cluttered or unprofessional apprearance.