• US$140

• 16 designs

• 4 designers

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Flyer Design Brief

Hello!
We need a shelf talker, a 3.75"wx4.25"l card/flyer which will be posted to hang off the shelf under our bottles of craft local mead that we sell here in San Diego. We want something good looking, crafty, confident and engaging that shows the customer "California Honey+Local Spring Water+fermentation (a magical process) = Mead! You should try it! Made in San Diego, enjoyed by San Diegans!"
The design should be more artful than linear, but still clear and easy to understand. It should draw on art nouveau and old fruit box labels, with the abundant, beautiful, laid back, generous spirit of California.

Target Market(s)

21-39 year old San Diegans, professionally or creatively employed, craft beverage enthusiasts, local food enthusiasts, farmers market shoppers.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 3.75"wx4.25"l
  Representation of honey
  Representation of local spring water
  Representation of fermentation process-such as a steel tank, yeast, bubbling golden mixtures of honey and water fermenting away.
  A succinct statement in words to the effect of, "Golden Coast Mead, Made in San Diego"
  

Nice to have

• The flyer could have a background of the semi-iconic orange groves in San Diego county.
  Any use of themes related to culture, community, environment, locality, place, local food, craft industry, passion, quality, agrarian goodness in a modern city, are all suitable.
  A consistent feel with our logo and design as seen on www.goldencoastmead.com

Should not have

• Would rather avoid neon.
  Would not like to see a design that is overwrought. Better to be playful and simple than overdone.