Refresh
Logo Design Project
Want to win a job like this?
This customer received 81 logo designs from 30 designers. They chose this logo design from verro as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
A$200
-
81 designs
-
30 designers
Logo Design Brief
NAME: Forex Fatales
SLOGAN: the low-testosterone forex & futures trading community
PRODUCT: an online forum & coaching services for currency traders - primarily women (but courteous gentlemen also invited). Forex Fatales is an online community to learn, talk trading with your peers and hone your skills - without being intimidated by aggressive male traders and anonymous braggards.
Updates
Hi everyone. Thank you for your interest and submissions. We're finding that overall the designs are too corporate. We've updated the briefing form to better highlight the points of difference for our brand. We don't want to look like just another broker or trading community. The name Femme Fatale could easily lend itself to a more playful, elegant approach ...such as retro, 50's glamour ...
Thanks again. We look forward to seeing your ideas!
Regards, Erick & Dan
Added Monday, October 22, 2012
Project Deadline Extended
Reason: We felt that the financial services nature of our brand was overriding the elegance and fun of our name & point of difference within the industry. Have posted an update to clarify. With thanks.
Added Monday, October 22, 2012
Added Sunday, October 28, 2012
Target Market(s)
savvy, sassy traders who are tired of online intimidation and anonymous braggards and are looking to exchange intelligent and honest trading analysis & chat:
PRIMARY MARKET: women traders & novice traders
SECONDARY MARKET: courteous, level-headed male traders
Industry/Entity Type
Learn
Logo Text
Forex Fatales - the low-testosterone forex & futures trading community
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- RATIONALE: The name Forex Fatales is a play on the term "femme fatales", aiming to conjure images of successful, glamorous women traders as the champions of the forex trading industry (which is in fact male-dominated but changing)
Nice to have
- Name and slogan may also lend itself to a retro 50's advertising-style treatment of the logo