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Investment Real Estate Portal needs a killer logo!
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This customer received 74 logo designs from 23 designers. They chose this logo design from java land as the winning design.
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US$250
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74 designs
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23 designers
Logo Design Brief
REIHunter.com is a website that allows real estate investors to search for and find investment grade residential real estate property. The website is up and running, but is in desperate need of a facelift. You can see the existing website at http://www.reihunter.com. REI stands for "Real Estate Investor" by the way.
The industry is real estate, but it is really just focused on the investor market, so we do not cater to the married couple looking to buy their next house. Our clients are business people searching for properties to buy so they can either resell them at a profit or hold them and rent them out.
On the REIHunter website, the real estate investor can search for properties using a unique search engine that focuses on the financial aspects of property. Once they find a property, the website allows them to quickly and easily make offers on those properties (investment real estate is sometimes a volume game - you might make offers on 20 houses to secure 1 house).
This website is not about "get rich quick" kind of stuff, so logos with a bunch of dollar signs, or things like that is not what I am looking for.
The logo should be tailored to the business person (the real estate investor). Thus, it should be serious, but at the same time have a little edge to it.
Bold colors are fine, and you don't need to match any colors to the existing REIHunter website. After this logo project is completed there will be another follow on project to completely redo the look and feel of the website as well. The logo will be the centerpiece of that effort.
If you are a killer designer, there will be more work to come for you as we have a long list of enhancements that will require ongoing UI work.
I will participate heavily in this project, so ask me your questions and I will get back to you very quickly.
Updates
Looking forward to working with everyone. As I mentioned in the brief, this is the first phase of a multi-phase redo of the look and feel for the entire REIHunter website.
Ask me your questions and I will get back to you quickly!
Added Tuesday, July 08, 2014
If you are using a graphic, I want the graphic to be relevant to REIHunter. Saw some good things that had houses, or a target, or stuff like that which I liked.
Also, if possible, this website is only for residential property (so basically free-standing homes) so if there is a way to make any use of graphics be appropriate to free standing homes that would be ideal.
Added Wednesday, July 09, 2014
I think I am also a fan of the white background for my logo. I just think it is more easily implemented into various media types.
Added Wednesday, July 09, 2014
I would like to request that the designs have a different color for REI and for Hunter. I think it helps make it more readable.
The designs are looking fantastic. Thanks everyone!
Added Friday, July 11, 2014
Target Market(s)
Real Estate Investors - people who buy residential property so they can either fix it up and resell it or hold it and rent it out.
Industry/Entity Type
Real Estate
Logo Text
REIHunter.com - The Real Estate Investor Machine
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.