BevLink - International representative agency for beverage brands is looking for a packaging design
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This customer received 23 packaging designs from 4 designers. They chose this packaging design from aayam as the winning design.
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Packaging Design Brief
Dear designcrowd,
BevLink is a representative agency for beverage brands - we need a design for a samplebox to send it to potential importers.
Our clients are on the one hand beverage brands who want to step into new markets to expand their business, we are representing these brands and we are looking for the best importers around the world. We are currently working with 5 different beverages, most of them want to look for new markets in Europe & Middle East.
On the other hand we want to make the products and especially the way how we present our products as interesting and good looking as possible as the importers in our network are the clients who should finally include these brands in their portfolio.
One of our first steps is sending a sample box to potential importers to give them a first idea about our portfolio and to create an interest for our products. We don't want send simple brown standart boxes, we want our boxes to be different and to give them a professional and exceptional first impression.
Our "Look & Feel" can be seen on our website www.bev.link - we are mixing some retro designs with simple and clear and reduced elements. The main colours are black, white, grey and orange. We don't want to seem too creative and too playful but also not to consevative.
We want to communicate interesting products, lifestyle products and global understanding WITHOUT including any of our products in the design as we want to communicate the agency BevLink and our look & feel.
I could imagine to you use some of the attached photos ( or parts of them ) that we are also using on our website so feel free to include them in any parts of the design ( optional, not a must ).
The attachement "Samplebox" should just show you how the box is looking in the end when it is ready to send, this image in NOT an example for the layout or design
Ps.: The final designer will receive the high res pics.
I am looking forward to your designs.
Rick
Updates
Dear designers,
As already mentioned in the briefing please try to use the textboxes that are shown on our website www.bev.link and include them in your layouts. Please do not use the one where "Team of 7people..." is written. I am happy to see the main testbox on the main part of the samplebox ( international representative agency for... ) and the other ones can be places on the smaller side parts on the box - please note that this is just an advice, you dont have to use them but it could be a nice tool to place some more infos in a a great look on the box that you can simply copy from our exisiting stuff - here are the fonts:
http://www.google.com/fonts/specimen/Montserrat
http://www.google.com/fonts/specimen/Merriweather
I am excited to see your designs and thanks for your effort!
Rick
Added Thursday, July 24, 2014
Project Deadline Extended
Added Sunday, July 27, 2014
Target Market(s)
Our target customer are the importers we send the box to, they must be convinced and interested in the products even before seeing them inside the box ;-)...
Industry/Entity Type
Business
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A must have is compliance to the existing design and CI that you can see on our website. It should not be completely different to that.
Nice to have
- A bold design that is different and eye-catching on a sympathetically way. Use existing elemets and make something outstanding without overloading it.
If you can pick up the idea and the style ( font, colour ) of the textboxes that you can see on our website slideshow it would be great.