• A$500

• 157 designs

• 36 designers

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Logo Design Brief

Please design a logo for a new consulting business called Ellipsis & Company. We plan to refer to ourselves as either:
• Ellipsis
• Ellipsis & Co
• Ellipsis & Company

[For reference, an ellipsis is the 3 dots at the end of a sentence (…)]

We offer expertise in loyalty program design, customer strategy and managing / optimising the customer experience.

Our mission is to help our clients by applying what we call ‘precision customer science’ – this means our advice is based on real data and analysis. We want to be ‘your partner for customer science’.

We also place a high value on reducing complexity and keeping things simple in our work.

Because of this we would like a logo which:
- Reflects our scientific approach to customer loyalty and customer experience management
- Has a clean and crisp design, reflecting our belief in keeping things simple
- Preferably includes an ellipsis motif of 3 dots. Note however that this should be very subtle
- Incorporates or at least factors in these, such as:
o Data
o Science
o The customer
o The meaning of Ellipsis: an unfinished thought

Please see supplementary materials for further guidance.

Industry/Entity Type

Business

Logo Text

Please design 3 versions of the logo, with: Ellipsis; Ellipsis & Co; Ellipsis & Company

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