• €240

• 180 designs

• 69 designers

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Logo Design Brief

COMPANY NAME: myAtomstrom
COMPANY SLOGAN: Klimaschutz ernst nehmen

PRODUCT: The product is the world's first nuclear power tariff. Nuclear power emits very little CO2 (only a fraction of what a coal fired plant would emit). Thus the product will be branded as a green/environmentally friendly product.

TARGET GROUP: The customers are people who want to buy low carbon electricity. A typical customer will be between 40 and 60 years of age. Logo should look trustworthy and conservative.

ABSTRACT LOGOS: the core message of abstract logos needs to be: green/environmentally friendly product. There are two ways to do this:

1) Green symbols. Just google "green energy logo" and you will find plenty of examples. You can use typical green energy symbols such as flowers, trees, leaves, globes/the earth etc (suns are problematic, as they are associated with solar power - that's not what I will sell).

2) Nuclear symbols (atoms) in combination with green symbols (globes/the earth and atoms? Atoms and flowers?) This may be a bit complicated, so maybe it is best to go for option 1. Please note: don't use the nuclear hazard symbol, I don't want to warn my customers about my product

Logo style: simple, timeless, and most importantly trustworthy. Symbols should be small and subtle.

WORDMARK LOGOS: need to look timeless, reliable and trustworthy. You don’t need to use nuclear or green symbols – just letters that’s enough. Please feel encouraged to submit wordmark logos! I really like them but have not received any so far!

ADDITIONAL INFO:

1) The company slogan translated means: myAtomicenergy - taking climate protection seriously.

2) The attached logos (myatomstrom logos.pptx) are really just first ideas. You can do something completely different.

Target Market(s)

Engineer 50+, works at a nuclear power plant

Industry/Entity Type

Conservative

Logo Text

myAtomstrom Klimaschutz ernst nehmen

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• green image

Nice to have

• nuclear symbols

Should not have

• too complicated - the logo should be simple

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Files