• US$170

• 65 designs

• 29 designers

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Logo Design Brief

Quick update: we love the logos here: http://webdesignledger.com/inspiration/33-creative-and-beautiful-logos

Background
Studio Align has been running in Sydney for three years by proprietor Deborah Thomas. The business started with Deborah taking a few clients in a spare room at her father’s mechanic workshop.
Since then growth has been prohibitive as Deborah has spent the past five years completing a Masters of Physiotherapy and teaching for the national pilates organistation, Polestar.

Further, no significant investment was made in creating “a look” for the business.

Opportunity
Now that Deborah’s masters degree is finished, there’s an opportunity to build the business. As a part of this growth a logo and visual identity is needed which will be used as a basis for the website development and some signage.

The plan is to position the business as “a pilates studio ran by physiotherpists” as she will be incorporating her physiothyerapy expertise into the studio work. Then a few years down the track fully transform the business into a pilates and physiotherapy business.

Target audience
• Consumers looking for a professionally ran pilates studio that they can go tone up. They’re seeking a place that’s professional but also vibrant.
• Consumers seeking a pilates studio for remedial help/exercises and rehab.
• Health care practioners (doctors, physiotherapists) looking for a pilates studio to refer their clients to.

Logo communication objectives
• Needs to step outside the norm of pilates studio logos. Needs to stand out from the crowd.
• Needs to convey that this is a studio adopting innovative, industry leading techniques.
• Deborah makes the classes fun, friendly and enjoyable; so we need to ensure logo doesn’t appear to ‘clinical’.

Applications
• Website
• Business card
• brochure

Industry/Entity Type

Communication

Logo Text

StudioAlign

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.