Book to eBook Smartphone App company visual identity

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This customer received 75 logo designs from 24 designers. They chose this logo design from Raoul Camion as the winning design.
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Logo Design Brief
We need a company visual identity (logo, colors, font, styles) for a new company based in Vancouver Canada. We are developing a smart phone App called eYourBooks which allows people who own physical book (real paper books) to buy discounted eBook copies of their physical library.
The App we're developing verifies a physical book is real by using "computer vision" algorithms to reconstruct a 3D model of the physical book from photos taken with the smartphone.
The company name is eYourBooks Inc. and the slogan is "For All The Books You Own". We are looking for a logo that is iconic and that could be used for both a website logo image and for a smartphone App icon image.
Updates
Project Deadline Extended
Reason: We are still not satisfied with any of the designs that have been submitted. We are looking for something that is more "iconic" and that would lend itself well to being used as both the logo on a website and for an App icon. Please submit revisions or new ideas as you see appropriate.
Added Monday, November 05, 2012
Target Market(s)
Book publishers and people who read a lot of books.
Industry/Entity Type
Computer
Logo Text
(None provided)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Fonts should be simple... no cursive "hand written" style fonts. Serif and sans serif fonts are ok, but we do tend to prefer sans serif.