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Logo design for new baby blanket range
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This customer received 70 logo designs from 32 designers. They chose this logo design from thecreativehyde as the winning design.
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A$160
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70 designs
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32 designers
Logo Design Brief
We're looking for a logo design for our new range of baby blankets. Our company name is Rapt. The blankets will be made from organic materials, ethically sourced. The range will be aimed for middle-upper income families, fashion-conscious, and looking for something different and unique from traditional baby ranges. We will be incorporating a component of storytelling and emphasising the nurturing element in the product, which should be reflected in our logo. The blanket is the physical manifestation of that wonderful feeling of nurture and love we received as a baby in the womb of our mothers and after birth through physical touch connection/smell/comfort. The logo should show the comfort of being wrapped in unconditional love by our mothers and after birth our fathers.
Open to ideas regarding colour palate.
Updates
Project Deadline Extended
Reason: More detail has been added to the design brief, deadline has been extended.
Added Wednesday, July 30, 2014
Target Market(s)
Middle to upper class, working families, fashion conscious mothers, career women, families who appreciate the look/feel/smell/experience of fabric on skin
Industry/Entity Type
Baby
Logo Text
Rapt
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.