Web Design Project
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This customer received 49 web designs from 10 designers. They chose this web design from pb as the winning design.
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Web Design Brief
The Leifer Group is a strategy consulting group that works primarily with the healthcare industry. We provide a limited range of strategic planning & marketing services designed to focus on the growth and future viability of our clients’ organizations. We are a very small organization, but want to communicate a sense of boldness, forward-looking/visionary, and both creative and analytic. What follows below is: 1) A simple overview of the outline of the web-pages; 2) an important list of web-sites that appeal to me – the most important of which appears in a larger font; 3) photo ideas for the home page (from Gettyone.com). I have not written copy…and won’t until I know length based upon design.
The Leifer Group
Healthcare Strategic Consulting
(Key Sections for the site)
HOME PAGE ABOUT US SERVICES NEWS & COMMENTS CONTACT US
(Sites That I Admire:)
http://www.artandcode.eu/services/ Very creative use of iconography to represent services, etc.
http://blindbarber.com/ Arresting graphics
http://ideaware.co/ GREAT SITE. THIS IS THE SITE THAT I LIKE THE MOST IN TERMS OF GENERAL LOOK & FEEL.
http://diehlgroup.com/ Very interesting, stark/bold B&W site for architects
http://www.dshigdon.com/ Interesting home page for promoting individual
HOME PAGE:
The Leifer Group
STRATEGIC CONSULTING SERVICES (should be bold). We have a Logo that can be supplied later
Getty Image Options: 82020838, 91522719, 10050274, 90073974, 139944285, 85376957
Updates
Project Deadline Extended
Reason: The 1st and 2nd place designers will have an additional 5-7 days to complete the remaining pages of the site (approximately 11 pages). I have a file with all the photo information and rough copy that can be dropped into position.
Added Tuesday, November 06, 2012
Target Market(s)
Senior Executives (CEO,COO, CFO,SVP) in major hospitals or healthcare systems, other senior executives within healthcare.
Industry/Entity Type
Healthcare
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I will want to pay to have this project expanded to show look and feel for:
*Home Page and key sections
*4 Pages that will be under the "About Us" heading
*5 Pages that will be under the "Services" heading
I have image options selected from Getty for all key sections. We will need to look at the cost for those images that the designer recommends.