Commerical Cleaning Logo Design - Branding

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This customer received 58 logo designs from 19 designers. They chose this logo design from Mandz as the winning design.
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Logo Design Brief
Fine Shining Professional Cleaning Company cleans vacant apartments in and around the San Antonio, Texas area. We have great cleaning crews and service our clients well. We are looking for a unique design. Our company is doing well, but we lack a brand, a logo. I would like to possibly incorporate the letters "FS" in the design. I'm not even sure if we need the words "Fine Shining". I don't currently have any type of logo, we are commercial and not residential. I love Mid-Century modern and thought maybe the vintage starbursts could be incorporated somehow. They kind of look sparkly, and we like to leave our apartments "sparkly".
Updates
Food for thought. I love mid century modern and something maybe a little funky and retro would be fun. I like the vintage Holiday Inn font.
Added Friday, July 18, 2014
Target Market(s)
Apartment Managers
Industry/Entity Type
It Company
Logo Text
Fine Shining
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- The letters "F" and "S" maybe incorporated into the design.
Should not have
- Anything that resembles residential