Certiport/Adobe test fest press release template (InDesign)
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This customer received 23 graphic designs from 5 designers. They chose this graphic design from denuj as the winning design.
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Graphic Design Brief
We need a press release template designed for Certiport regarding their ACA (Adobe Certified Associate) program. The copy for the Press Release is attached.
Certiport offers certification programs for Adobe, Microsoft, Quickbooks, etc. So the design needs to be branded primarily Certiport BUT will need a space for partnership branding (like Adobe).
The client wants the template to be extremely creative looking. They provided a series of banners that have been completed for them in the past as examples (attached).
Attached is the Certiport logo (main branding) as well as the Adobe logo (for the partnership branding).
You can also download a series of pictures that Certiport has approved here: https://www.dropbox.com/sh/2v083p8qmeyb9rh/AAAqgoKKK7p48czhCf2hIMYka
You can learn more about their ACA program here: http://www.certiport.com/PORTAL/desktopdefault.aspx?tabid=666&roleid=101
The template should be designed in inDesign because the client will require the working files and appreciates the way inDesign packages the project.
There will be a series of projects that will use the chosen projects style guide (meaning there will be more work for the designer who wins).
Updates
I just added a few more assets to use or reference in your design, including: ACA logo (needs to be in the design) and a good example of a previous press release.
Added Tuesday, July 22, 2014
Project Deadline Extended
Reason: New assets have been approved and provided by client to be used in your design. Please see creative brief for full details.
Added Tuesday, July 22, 2014
The client has approved any of these photos to be used in your design as you see fit. https://www.dropbox.com/sh/2v083p8qmeyb9rh/AAAqgoKKK7p48czhCf2hIMYka
Added Tuesday, July 22, 2014
Target Market(s)
Youth to young adults - who are graphic designers. Must be eye catching and intriguing.
Industry/Entity Type
Learn
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Branded Certiport
Secondary brand of Adobe ACA
Nice to have
- A catchy graphic in the header of the document
Nice design elements that make the design feel complete