Van Loon Constructions Pty Ltd

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Logo Design Brief

Hi Designers,

We are a building and construction company in Australia that requires a design logo and concept that can ultimately be used on all our stationery, our clothing as well as signage on our vehicles.

Our predominant business activity is the supply and installation of Polystyrene cladding to mainly residential but occationally commercial properties. This product is relatively new on the market but is becoming increasingly popular as it is lightweight and provides excellent insalation. The polystyrene is then rendered which gives the look of rendered brickwork.

We want to promote ourselves as the most professional installers on the market. We use only carpenters on all our jobs and have secured some very loyal clients for this reason.

I have found that there are a lot of 'cowboys' out there installing the product and I want an image that is going to set us apart from the rest.

I pride myself and my workers on being reliable and professional. We are also very approachable.

We are looking for a logo that represents all of these qualities. Maybe the designers could also suggest a motto - ie: Where professionalism counts or something of that nature.

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Updates

Project Deadline Extended
Reason: Hi Designers,

We're extending the deadline for ths project as we are finding that making a decision this close to Christmas is too difficult.  We would like to extend the project until the new year when we'll have more time to assess the designs. 

Thank you all for your contributions. 

Added Thursday, December 23, 2010

Project Deadline Extended
Reason: Hi Designers,

We're extending our deadline again as we are not ready to make a decision.  The designs coming in have been fantastic and we hope they will continue.

Wayne

Added Friday, January 07, 2011

Hi Designers,

Firstly, thank you for all your contributions so far.  We have been inundated with designs from  all over the world which has been fantastic.

Due to the volume of designs we have been unable to provide feedback to everyone individually.  But what we lean towards has the following charateristics:

  1. Bold Strong colours - we want something that is going to be easily seen and understood from a distance.
  2. Clear stong lettering
  3. A professional feel - we are leaning away from anything cartoonish or overally literal.

We have a couple of designs that we are impressed with, but we invite designers to submit further designs that they believe have the above characteristics. 

Once again thank you for your time and Good Luck! 

Wayne Van Loon
Van Loon Constructions Pty Ltd


Added Wednesday, January 12, 2011

Project Deadline Extended
Reason: Just finalising last minute alterations
Added Friday, January 28, 2011

Target Market(s)

Builders & owner builders in Australia aged between 25-60.

Logo Text

Van Loon Constructions Pty Ltd


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Just our business name
Nice to have
  • Business name and motto
Payments
1st place
US$340
Participation payments x 4
US$15
Total
US$400

Project Deadline
29 Jan 2011 14:00:00 UTC
Language