Re-branding current software product

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This customer received 27 logo designs from 10 designers. They chose this logo design from Jacek Lachowicz as the winning design.
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Logo Design Brief
I am currently looking at a new logo design for our software product Earthmoving Management System (EMS). This is a software product targeted at Companies providing or sourcing Earthmoving/Plant Hire for rental purposes. Typically the rental is Machine with an Operator.
Current logo is available on www.earthmovingmanagementsystem.com
Earthmoving Management System is a product of Bizsoft Consulting.
Target Market(s)
Plant hire companies providing heavy machinery for rent, also Councils that source providers of heavy machinery. This is a scheudling system.
Industry/Entity Type
Software
Logo Text
Earthmoving Management System
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- white background
Nice to have
- yellow and black preferred, horizontal perspective, use of a heavy machine (Excavator, Dump Truck, Tip Truck, Bull Dozer etc) to be a symbol of the system, while the text is Earthmoving Management System, much of my current web and promotional material make use of EMS also.