Online Electronics Retailer Needs a Logo Design

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This customer received 113 logo designs from 40 designers. They chose this logo design from webart as the winning design.
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Logo Design Brief
eHotCafe is an online Electronics retailer in the US. eHotCafe's mission is to bring fine products at best price to end customers. eHotCafe negotiates prices with top suppliers to bring premium brands at incredible price. eHotCafe has 6500+ ratings on Amazon with 98+ positive feedback ratings from customers. eHotCafe is commited to offer excellent customer service. eHotCafe offers Customer Satisfaction Guranteed program.
eHotCafe is looking for logo designs from creative designers across the world to share their ideas.
Attached: existing logo.
1) Colors / Contrast: Use vibrant and elegant colors to get optimum contrast; use different colors for 'e', 'Hot', and 'Cafe'; optionally you can use same colors for 'e' and 'Cafe'. Try to avoid dull colors (e.g. Gray, Yellow etc.)
2) Review font options (not too bold, not too narrow). Letters should look beautiful, crisp and clear.
3) If you have not read recent updates to the project brief, we are hoping to have 7 starts (they can be emdeded one in others; separate from one another; or combination). You can be creative to your hearts content. 7 stars can be anywhere, or if you alternate design options, feel free to change to heart's content.
4) In case your design does not have the following caption, please include:
Caption: Fine Products. Best Price.
Updates
Updated brief, added existing logo, must to have priorities. Changed payment terms to committed.
Added Tuesday, November 06, 2012
Target Market(s)
The new logo should give trust and confidence to potential customers who shop on our website (to be launched) and/or Amazon market place.
Industry/Entity Type
Cafe
Logo Text
eHotCafe
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1) Logo
2) Cmpany name: eHotCafe
3) Caption: Fine Products. Best Price.
Nice to have
- 7 Stars or flowers: 7 is lucky number; Star represents state of Texas where we are located.