• A$180

• 108 designs

• 32 designers

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Logo Design Brief

We are looking for a logo for a new company based in Melbourne, Australian called 'BakerGroup' . We provide four services to our clients centred around the design and use of market research and data for business planning. Our goal is to help clients to plan and understand how to use data and research to make better business decisions. In effect, we aim to cut through the complexity of available information so our clients can make informed decisions.

Many of our clients are in the finance sector (superannuation, insurance, banking) but with our logo we want to communicate our philosophy of a staged process to simplifying the complexity of using data. Important considerations are:
- We offer four services that often occur in a sequence (in the past, we have shown this with four coloured building blocks or a cycle with four colours representing the services)
- Our process / service offer is staged
- Our ultimate objective is to simplify the complexity around use of research and data

We've attached a temporary logo that we've been using - it's been called 'boring' by our clients who know us so we are keen to explore other options... We've also attached a beginning idea that came out of some discussions over a bottle of wine one evening - but are open to deviate from that - we have included it only for inspiration!

Target Market(s)

Marketing executives at financial services companies

Industry/Entity Type

Market Research

Logo Text

'BakerGroup' and our tagline 'evolve through insight'

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo design should demonstrate a cycle or design that represents four services ideally via use of colour or design features. Should be able to be used either small scale (i.e., as a small brandmark on a PowerPoint template) or larger (i.e., on business cards). Some base colours that we like for the text are a dark grey (RGB: 102 102 102) and/or a dark teal (e.g., RGB: 38, 67, 62) - we want to avoid very bright primary colours, and prefer, darker, earthy colours.

Nice to have

• If you want to show us what your design would look like on different backgrounds, please show us on white and also on grey.

Should not have

• We want to avoid overuse of purple in the colour scheme as the logo of a key competitor uses lots of purple.

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Files

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