Clarity Software Primary Logo
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This customer received 84 logo designs from 30 designers. They chose this logo design from Alchemist as the winning design.
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Logo Design Brief
We need a new logo for our company... I've attached 3 rough jpegs (they all seem to have a similar look and feel. Hoping they can be the basis for a great logo. Don’t want too many colors….. We have to be a little conservative as our clients are large banks and financial institutions.
We are a financial software company that specializes in later life retirement, income distribution, estate and generational planning. Our tag line isWe need a new logo for our company... I've attached 3 rough jpegs (they all seem to have a similar L&F. Hoping they can be the basis for a great logo. Don’t want too many colors….. We have to be a little conservative as our clients are large banks and financial institutions.
We are a financial software company that specializes in later life retirement, income distribution, estate and generational planning. Our tag line is roughly. “Software, Simply to the nth degree.” We provide ourselves in bringing into focus very disparate facts, presenting clear presentations, while allowing the financial advisors / attorneys the power to bring many more complex issues into play (to the nth degree)
Good luck!
We provide ourselves in bringing into focus very disparate facts, presenting clear presentations, while allowing the financial advisors / attorneys the power to bring many more complex issues into play (to the nth degree)
Good luck!
Updates
DCrowd,
Nice work out there. FYI, I’ve added a couple more attachments. This will be tough. I like the lines through the C …. But there are some others I really like as well.
Just to let you know, the lines don’t (or should probably not be in parallel). Take a look at the attached pdf. We bring a focus to a point. So the lines could converge and diverge going away.
Good Luck ALL!!!
Added Monday, July 28, 2014
Project Deadline Extended
Reason: Great submissions..... need a little time to respond to some of the designer questions!
Added Thursday, July 31, 2014
Designers,
We now are starting the elimination process. I hope to narrow it down to 2 or 3 and offer a 1st, 2nd and 3rd place prize!
You've made our job really tough. Some really amazing designs have been submitted, so thanks for all your efforts.
Vince
Added Friday, August 01, 2014
Target Market(s)
Banks & Financial Institutions
Industry/Entity Type
Conservative
Logo Text
Not sure yet. Probably "Clarity Software, maybe "Clarity Software, Simply to the nth degree!"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design: