International Online Bicycle Parts Company, BikeFridge, Needs a Logo Design

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This customer received 80 logo designs from 29 designers. They chose this logo design from LR Design as the winning design.
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Logo Design Brief
BikeFridge is an internet seller of high end bicycle parts which are distributed world wide. We are looking for a logo that communicates our name (BikeFridge) and our slogan (Fresh Bike Produce). The name portrays the idea that the parts we sell are cool and fresh as if they had come out of a fridge. The logo should reinforce this message. The logo might consist of one of more of the following things 1. a bicycle 2. a fridge 3. some bike parts. Our slogan should also feature in the logo.
Updates
Project Deadline Extended
Added Tuesday, August 26, 2014
Target Market(s)
Adult male cyclists.
Industry/Entity Type
Internet
Logo Text
BikeFridge / Fresh Bike Producce
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.