Attractive Neti Pot needs Great Packaging

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Packaging Design Brief

We need a package design for a ceramic neti pot called, "Nettie the Elephant" for a company called Seeking Health.

The packaging design needs to be the same feel as our current Seeking Health packaging. Samples can be found here:
http://www.healthegoods.com/brands/seeking-health.html

Please click on some products to get idea of our product layout.

The best product to get an idea is the Optimal Multivitamin:
http://www.healthegoods.com/optimal-multivitamin-240-vegetarian-capsules-seeking-health.html

There can be some creative variation from the current Seeking Health packaging but the look should be consistent.

Need to show the photo of the Neti pot. Do not cover the image of the neti pot with anything. The image should be large and clean.

That it is safe: Lead-Free

Show main benefits on front panel of box - show 3 benefits

Have Seeking Health logo on all sides of box

The top of the box should have:
- Logo
- Name of product: Nettie the Elephant
- Nasal Cleansing Pot

The closest design so far is:
http://www.designcrowd.com/project-progress.aspx?briefId=6773

It needs to show a flare of color though - the birds wings should show up in the left bottom corner most likely.

Have Seeking Health contact information on left panel

Have Instructions on back panel.

Have who we are on the right panel - text with logo - About Seeking Health: with paragraph of text and image of Dr Ben

Please show:
- 3D image of box
- full layout of box - all sides

Dimensions of the box are:
17 cm Length *8.5 cm width *7.5 height cm

I will write all this content soon and send it to you

See attached old design for this product. It is not anywhere near the design I want it to be.

If you think our supplement bottle needs improved design, then please design how you think is best and we can always improve the product labels as well. I am open!

Here are some good packages:
http://www.amazon.com/Himalayan-Institute-Original-Neti-Pot/dp/images/B000X3CYOY/ref=dp_image_1_0?ie=UTF8&s=hpc&img=0&color_name=1

and
http://www.amazon.com/gp/product/images/B000OLEC6I/ref=dp_image_0?ie=UTF8&n=3760901&s=hpc

We want to communicate that we are a company that believes in purity, safety, effective products with useful instructions and recommendations.

Our company is owned by a naturopathic physician, Benjamin Lynch, ND - and we should show this on the box somewhere. 'Recommended by a Naturopathic Physician: Benjamin Lynch, ND' - or phrased however is best.

Questions, please ask.

Info Icon
Updates

Hello all Designers!

There are some great designs coming in.

I want to post an update here.

In terms of branding, it is very important for our packaging to be consistent. We will have many products in various boxes and bottles.

Thus, we need to keep a consistent look.

Please follow the suggestions in the brief along with looking at the current design submissions for ideas.

This design is using some of the elements from our Seeking Health supplement bottles but needs much improvement:
http://www.designcrowd.com/design/169225/packaging-design-by-mds

I would like the neti pot box to use the same fonts as our current packaging, same colors and same look:
http://www.healthegoods.com/optimal-multivitamin-240-vegetarian-capsules-seeking-health.html - please click the main image to see it enlarged.

Here are all our current products:
http://www.healthegoods.com/brands/seeking-health.html

Fonts used:
- Marriot family
- HelveticaNew Light Condensed
- HelveticaNew Condensed

I will try to attach an Illustrator file so you can get the colors and fonts.

Thank you!

Added Thursday, December 30, 2010

Target Market(s)

natural health, yoga, alternative medicine, kids, people who want an effective, comfortable neti pot, parents

Industry/Entity Type

It Company


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • clean, easy on the eyes, natural earth colors, match closely to our current seeking health design on the supplement bottles.Match or closely match our current Seeking Health product line packaging.The font style of the product name can vary to match the feeling of the product
Nice to have
  • it is a kid friendly neti pot but don't want to limit the audience to just kids.
Should not have
  • dont use hard to read fonts, crazy loud colors, busy, overused icons, too small of fonts

Files
Download all files - 1.5 MB
JPG
PSD
AI
Payments
1st place
US$310
Participation payments x 4
US$15
Total
US$370

Project Deadline
31 Dec 2010 14:00:00 UTC
Language

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