• S$290

• 22 designs

• 1 designer

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Packaging Design Brief

Updated on 4 Aug 2014:
*I have uploaded the finalized mascot and a file that shows the color of the inner packet. See (revised mascot.eps) and (inner packet color.jpg).
*Product name is changed to "Brown Rice Snack Ball"
*Dimension of the box is changed to H165 x W100 x D70mm.


Posting on 30 Jul 2014:
(A) General Info:
1. Product is a healthy snack made from brown rice using oven-baking method; it is trans-fat free & cholesterol free.
2. Cater for 16 years & above market, hence overall feel should not be childish. It should be eye-catching & look tasty.
3. Base color should not be black or white; overall appearance should not be colorful.
4. Four packaging designs are needed for 4 types of flavor – Original, Cheese, Curry and Hot & Spicy.
5. Dimension of each box is H155 x W110 x D100mm.
6. Each box contains 4 packets of brown rice crispy balls.
7. Packaging’s opening -- see (top & bottom opening.jpg)
8. Please note that your final design & measurement should account for final printing.

(B) Box: Front Side – Portrait View:
9. Include mascot, see (brown rice snack mascot.png). Note: this mascot design is not finalized.
10. Brand name is “Happie’s”, see (happie’s logo.ai)
11. Product name is “Brown Rice Crispy Ball 香脆糙米球”
12. Followed by words “Oven-baked Snacks 烘制的休闲食品”
13. Include the words “Singapore Snacks Brand”
14. Include product image for each flavor, see (original.png), (cheese.png), (curry.png), (hot & spicy.png)
*Note: If you are able to reposition the crispy balls in the photo, please do so.
15. Include:
“Original Flavor 原汁原味” or “Cheese Flavor 芝士口味” or “Curry Flavor 咖喱口味” or “Hot & Spicy 香辣口味”
16. Feel free to add your own image for differentiation of the 4 flavors.
17. Include (halal logo Malaysia.png)
18. Include: "10 g x 4 packets" and "Net Weight : 40 g"

(C) Box: Reverse Side
19. Include mascot, see (brown rice snack mascot.png). Note: this mascot design is not finalized.
20. Highlight “Oven-Baked”, “Trans-Fat Free”, “Cholesterol Free”, “No Artificial Colorings”

(D) Box: The 2 Sides:
21. Include:
“Happie’s Brown Rice Crispy Ball is selected from high quality brown rice and is full of natural goodness. A special technology is used to process the brown rice into a tasty healthy snack.”
松脆糙米球是由优质的糙米，用特别的烤制技术制成的。它富含天然的糙米精华，美味可口！
22. Include:
Ingredients / 成份:
• Original: Brown Rice, Corn Grits, Oat, Salt, Palm Oil / 糙米，玉米糁，燕麦，盐，棕榈油
• Cheese: Brown Rice, Corn Grits, Oat, Cheese Powder, Salt, Palm Oil / 糙米，玉米糁，燕麦，芝士粉，盐，棕榈油
• Curry: Brown Rice, Corn Grits, Oat, Curry Powder, Salt, Palm Oil / 糙米，玉米糁，燕麦，咖喱粉，盐，棕榈油
• Hot & Spicy: Brown Rice, Corn Grits, Oat, Chilli Powder, Salt, Palm Oil / 糙米，玉米糁，燕麦，辣椒粉，盐，棕榈油
23. Include nutrition information table
• Original: see (original nutrition info.xlsx)
• Cheese: see (cheese nutrition info.xlsx)
• Curry: see (curry nutrition info.xlsx)
• Hot & Spicy: see (hot & spicy nutrition info.xlsx)
24. Include:
Manufactured in Malaysia for
Stellar Young Pte Ltd
10 Anson Road, #26-04, Singapore 079903
Tel: (65) 6502 3682 Fax: (65) 6725 8438
Email: sales@stellar-young.sg
25. Include the icons side-by-side:
(recycle icon.eps) ; (halal logo Malaysia.png) ; (stellar young trademark.jpg)
26. Include:
Keep in a cool and dry place.
存放于清凉及干爽处.
27. Include barcode,
• Original: see (original barcode.png)
• Cheese: see (cheese barcode.png)
• Curry: see (curry barcode.png)
• Hot & Spicy: see (hot & spicy barcode.png)
28. Include “Best Before / 有效日期: (DD日/MM月/YYYY年)”. Allow printable space.

(E) Box: Top:
29. Include mascot, see (brown rice snack mascot.png). Note: this mascot design is not finalized.
30. Include the words
“Oven-baked Brown Rice Snacks” and
“Original Flavor” or “Cheese Flavor” or “Curry Flavor” or “Hot & Spicy”

Industry/Entity Type

Nutrition

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Files

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