Motel logo design
 
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This customer received 177 logo designs from 46 designers. They chose this logo design from sandalwood design as the winning design.
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Logo Design Brief
                            I am the new owner of a small motel / motor inn situated on the coast of mid north NSW in Australia.  The small quiet coastal town is a tourist destination where people come to relax or holiday at the beach, to play golf, to go fishing / boating, go canoeing,  to spend summer holidays with family.  The town is surrounded by beaches, a national park and a marine park, and is on a river. There is a lot of wildlife including dolphins, koalas, birds, pelicans. 
I would like my logo to convey the bright colours of the sea and the realxing outdoor atmosphere of the area. It should include the words Hawks Nest Motel.
I am adding the abstract logo style to the brief, because although I really like a lot of the designs  that been submitted I feel they are a little too picture like, and I can see I would prefer something a little more abstract, but I do still require the words "Hawks Nest Motel included". 
The use of a pelican abstractly is appropriate as there are many close by the motel.  Thank you all for the submissions so far, I am excited and pleased with the reults so far. 
                        
Updates
                                                        Project Deadline Extended
 Reason: Thank you to everyone who has submitting designs for my porject. 
I have not yet decided on a design, as  there is not any one that captures the feel of what I am looking for, some are very close, I like certain elements, e.g. the colours or font used, but not in the combinations used. 
I will provide feedback to those that I like elements of later today. 
Thank you all agian, 
It has been a very exciting process for me and I am very impressed with the creativity and talent in the design  WWW. 
Kind regards Jenny
 Added Sunday, January 09, 2011
                                                    
Target Market(s)
My target customers are a variety of couples, young families, retired people, singles travelling in groups, travelling business people, who are looking for an ecoomical but friendly, clean and comfortable accommodation.
Industry/Entity Type
Motel
Logo Text
Hawks Nest Motel
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Abstract Logo
Conceptual / symbolic (optional text)
 
                                         
                                         
                                    Wordmark Logo
Word or name based logo (text only)
 
                                         
                                    Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I would prefer to have greens and blues used on the logo