• A$200

• 87 designs

• 29 designers

---

Logo Design Brief

New personal training business requires a dynamic logo to set apart from the competition. It provides indoor and outdoor personal training services to help people achieve health and the ideal body they have always desired - think transformations! My main location is within a traditional unisex gym that doesn't have all the fancy classes and equipment that these modern flashy gyms have. Outdoor work is mostly bootcamp style! The focus is to build strong, tough people that can tackle anything!

Target Market(s)

Both genders, 20-50 year olds, people after body transformations

Industry/Entity Type

Training

Logo Text

BodyFX Personal Training

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Design needs to be transferrable to multiple marketing platforms eg cards, flyers, web, clothing etc. I would like to have a full colour, inverted and Black&White version available to me as part of the final design. Logo must be easy to recognise but distinct. I'm here to help clients change their life by taking charge of themselves and I want the logo to reflex this - it needs to make a statement!

Nice to have

• I'm very open to interpretation. Would love to see an emphasis or play on the 'FX' aspect of the business name. I'd like it to be fresh, strong but funky. I like the colours orange & red, but only one to be used with black and/or white. In saying that I am open to colour/shade suggestions. If the logo had a feeling like a pair of old washed out jeans - well loved and classic somehow too.

Should not have

• I don't want to see any running ppl images, or anything that denotes the more softer aspect of exercise like yoga, pilates etc. Not a big fan of little stick figures either.