Salted Properties... an Innovative Real Estate Company needs a Graphic Designer
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This customer received 90 logo designs from 26 designers. They chose this logo design from joliau as the winning design.
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Logo Design Brief
We are Salted Properties, which is a Real Estate Investment and improvement firm that specializes in Buying of homes in bad condition and renovating them into beautiful, modern spaces with unique features that you would not normally find in standard homes, such as Laundry shoots, built in speakers, specialty lighting, ect. These unique features are what we call 'saltings', and is where we derived the name Salted Properties... Because Everything Taste better with a little Salt! We want a simple logo and Card designed that communicates Homes that have specialty features and somehow incorporates salt and conveys our brand message.
Updates
Project Deadline Extended
Reason: We need this logo to convey a somewhat abstract concept so we feel we need to be patient in order to achieve the right logo.
Added Monday, August 04, 2014
Salted Properties is looking for the right design and now understands the process so we have changed our status to committed.This is a resubmittal for design possibilities.
Added Monday, August 04, 2014
Project Deadline Extended
Reason: To give designers adequate time to submit.
Added Thursday, August 14, 2014
Target Market(s)
30-60 years of age. Homeowners who like added features in their home.
Industry/Entity Type
Real Estate
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple and easy to print. Convey our message through just our logo. Use colors below. To use one of the attached fonts. We are leaning towards the last one.
Nice to have
- Separate emblem to be able such as a salt shaker without looking like a cartoon.
Should not have
- cartoonish look. Cheap look.