• US$200

• 91 designs

• 35 designers

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Logo Design Brief

Firstly we'd like to give you a bit of information about our company. We are a brand new company, formed today, that are going to function in the UK sweet and confectionery market.

The name of the company is "The Perfect Treat". We are going to sell a wide variety of products through a number of channels. Initially starting as an online business, and spreading to boutique retail stores over the next 3 years.

Our products include:
- Traditional and modern pick and mix
- Retro sweets (e.g. Drumsticks, Refreshers, etc.)
- Giant sweets
- Themed sweets
- Sugar free sweets

Our business is going to be very brand focused with a special emphasis on grouping products by their brand names, as well as selling toys, gifts and other accessories related to the sweet brands.

This brand affinity for our products underpins our entire brand ethos and vision. We see our brand as becoming the equivalent of a designer outlet for sweets. This means we see our brand as being modern, very clean and minimal. We are very keen to use black and white, blended with a range of "shocking" web 2.0 colours.

When we open our first shop, our vision is that the shop will be completely white with a black cartoony outline on all furniture, with colour highlights throughout. Something like can be seen in this image: http://www.thecoolhunter.net/images/masq.jpg. This should give you an idea of the type of design we're looking for. This is also the style that our website will take on.

We expect that the final design will communicate:
- Fun
- Trendy
- Modern
- Boutique
- Affordable

Logo designs MUST be applicable to both web AND print design.

When presenting logo designs we would like to see them in the following formats:
- Logo on black
- Logo on white
- Logo on coloured background

If possible, we'd also like to see what a shop sign might look like when you present the designs. Whilst not a requirement it will help us to visualise how your design would work in the real world.

We're open to answering any questions, so if you have any queries please let us know.

Target Market(s)

Teenagers, young Adults and Adults looking to rekindle their childhood memories

Industry/Entity Type

Boutique

Logo Text

The Perfect Treat

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.