Personal Floatation Device-in-use Illustration

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Contest winning design

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This customer received 12 illustration designs from 7 designers. They chose this illustration design from Holly Moxley as the winning design.

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Illustration Design Brief

We are developing a new product we're tentatively calling a "Party Diaper" (we're open to other names!). The idea arose from our practice of using a life jacket - turned upside down, our legs slipped through the arm holes - around the waist to float in the lake. While this method is better than any alternative for maneuvering in the water and keeping one hand free to hold our favorite beverage, it can get very uncomfortable after a while. Our new product will use materials similar to a life jacket - buoyant material secured by straps or velcro - but specifically made to fit around the seat and waist. It would enable the user to "sit" in the water and keep his/her head neck and shoulders above the surface. Because this doesn't exist yet, we need an illustration of a person using it to convey the idea to others.

Target Market(s)

People who enjoy the pool or lake in summertime. Vacationers.

Industry/Entity Type

Product


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The device must be the focus and realistically depicted. The person need not be a detailed or literal representation, but could simply be the figure of a person.
Nice to have
  • It might be helpful to have more than one person in the design, depicted in a lake setting.
Payments
1st place
US$140
Participation payments x 1
US$20
Total
US$160

Project Deadline
29 Nov 2012 14:20:57 UTC
Language