Logo design for a dental practice

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This customer received 44 graphic designs from 11 designers. They chose this graphic design from conrad design as the winning design.
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We are a family / aesthetic based Private dental practice wanting to have a totally fresh logo to go with our soon to be launched new website. No fruit/toothbrushes/comedy teeth please. We are based in the regency town of cheltenham but want a fresh logo, not the typical regency/older design. The practice name is Regency House Dental Practice. We offer all aspects of dentistry but want to attract customers who are "comfortable" financially and who want to invest in their ongoing dental health both maintenance and possibly aesthetic. The logo needs to convey professionalism and quality and needs to have a factor that will allow it to stand out as people come past the practice.
Updates
Project Deadline Extended
Added Friday, August 15, 2014
Project Deadline Extended
Added Monday, August 18, 2014
Project Deadline Extended
Added Wednesday, August 20, 2014
Target Market(s)
Adults of all ages, upper income brackets, aesthetically aware
Industry/Entity Type
Dental
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simple but something that will stand out easily for instance when people walk past on the street
Nice to have
- a bright modern colour
Should not have
- Teeth, toothbrushes, fruit