Fancy logo for new car sharing business
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This customer received 90 logo designs from 32 designers. They chose this logo design from Atvento Graphics as the winning design.
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Logo Design Brief
We need a logo design for a new car sharing business we are just starting. The company is based in Warsaw, Poland and the business will be called (brand): "Urbicar"
We are basically building a network of cars which will be rented on an hourly (or even minute - in the future) basis and can be picked-up and dropped-off in any urbicar marked location (there will be a network) within the Warsaw city. The offer is primarily targeted to younger generations as an interesting alternative to having your own car, renting in traditional format (daily rates) or even a taxi. We will also offer a lot of flexibility (pickup and dropoff in any marked place within a city), ability to get the car you need immediately (no need to book in advance) and a lot of fun from driving various cars (mixed car fleet).
We need a logo that expresses all/major of the above messages: be free/enjoy the city/be mobile/move freely/be flexibile/do not overpay/experiment, etc...
Primarilly we would search for logo/colours that are visible but not shouting/shocking - but we are open for your creative ideas :)
Updates
Project Deadline Extended
Reason: Got a number of valuable designs and would like to work with a couple of alternatives in the coming days to work out a short list of really good projects.
thanks, B.
Added Wednesday, August 13, 2014
Project Deadline Extended
Added Saturday, August 16, 2014
Industry/Entity Type
Business
Logo Text
Urbicar or only a smart combination/abbreviation/modification or the name