refurbishment and new build uniforms

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This customer received 29 brochure designs from 6 designers. They chose this brochure design from C23design Company as the winning design.
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Brochure Design Brief
I need a single sheet flyer to be printed on both sides.
The front page should illustrate the problem of leaving ordering uniforms for their new opening until the last minute. ( I used to use a drawing/cartoon of a man wearing underwear looking down the road with a desparate look on his face waiting for his uniforms on the day his business is due to open or re-open) I would still like the front page to have humour but with a serious side.
The other side should be more practical, where there will be 4 steps to ensure that the business gets the best look and quality of uniforms in time and on time. I see 4 steps to be illustrated.
1. Once the interior is agreed for their business , call reuniform or log on to www.reuniform.com to get ideas on uniforms.
2. reuniform visit with samples and a range is agreed.(including branding)
3. A sizing set is brought to the premises and the actual sizes are taken for staff.
4. reuinform revisit to allocate the new garments to the staff, thus saving the manager another time consuming job. I would also like to show that reuniform would hold stock in a number of sizes ready for any late, new starters.
5. the business opens perfectly.
Updates
The size of the design should be based on A4
regards
Added Tuesday, January 04, 2011
Project Deadline Extended
Reason:
Added Thursday, January 13, 2011
Project Deadline Extended
Reason:
Added Monday, January 17, 2011
Project Deadline Extended
Reason:
Added Monday, January 17, 2011
Target Market(s)
Target customers are new hotels, restaurants, stadiums, conference facitlies and any other business in the leisure and hospitality industry
Industry/Entity Type
Business
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The front cover must be eye catching and light hearted to draw attention to what could be a serious problem if theyr either leave it to late or do it in a hurry. the back page must show the easy steps to ensure that uniforms dont become a problem
Nice to have
- try and show how staff can be really awkward and that this problem is taken away from the managers (staff uniforms can be a real pain for managers)