High end dog grooming company logo branding

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This customer received 121 logo designs from 33 designers. They chose this logo design from Wynny Lim as the winning design.
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Logo Design Brief
We are a high end dog grooming company specialized in grooming big size dogs and terriers.
We are a bilingual company (French/English) and our main business is done in French.
We are looking for a stylish, elegant & modern design but at the same time will be a timeless style.
We want to include a dog silhouette: Fox Terrier or Jack Russell Terrier.
IMPORTANT: Designs using other breeds will be eliminated without any other consideration.
We would like to see a simple calligraphy.
REVISED NOTE: Shape should be all black or greyscale or only the outline of the dog.
Updates
Even though we do business in both English and French, the design should be unilingual:
French (main text): Les poilus.ca
French (minor text): Toilettage - Promenade - Pension
Added Thursday, August 07, 2014
Designers... Do mot submit a design with a West Highland Terrier. I will not look at it. I don't like this breed. If you are unsure what breed of dog you are using... Google it!
Added Saturday, August 09, 2014
Font to use (found on Font Squirrel): Quicksand or Fanwood
Added Monday, August 11, 2014
Target Market(s)
Adult aged 40 to 60 with an annual income greated than 100K $USD.
Industry/Entity Type
Business
Logo Text
Les poilus - Toilettage * Promenade * Pension
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Terrier dog figure (eg: Fox Terrier, Jack Russell/Parson Terrier).
Dog all filled in with black/earthy tones OR outlined only.
Nice to have
- Terrier dog figure (eg: Fox Terrier, Jack Russell/Parson Terrier)
Should not have
- Comic drawing