Viceroy

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This customer received 143 logo designs from 53 designers. They chose this logo design from Charala as the winning design.
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Logo Design Brief
Hello there,
Our company name is Viceroy Lingerie. We are a lingerie and swimwear importer and a wholesaler. We import from Europe and sell in Australia. We mainly work with premium lingerie brands i.e we sell reasonably expensive product.
We had our logo designed years ago and need a new, fresh look. Our current logo is attached. Viceroy is the name of butterfly's breed in case you wonder...
There are no limitations - you can give existing logo a new modern look or you can create a totally different one. You can use white, black, grey and gold colours. You can introduce another colour if appropriate.
The main thing - the new logo must reflect the nature and style of our business. We are professional, no nonsense reliable business and we supply a product of superior quality.
These logo styles work for us - classy, elegant, edgy, bold, seductive
These logo styles don't work for us - cute, busy, raunchy
Here are websites of our main suppliers that should assist you with inspiration.
www.primadonna.eu
www.mariejo.com
Good luck!
Updates
Hello everyone. Thanks for your work. After reviewing current results we have done the following:
1. Committed to pay.
2. Decided to specify colours you should use:
Black, white, all shades of grey, gold, silver.
3. Attached one more file with hand drawn sketch of a logo. Please play with it if you like using any fonts you feel might work.
Thanks and good luck!
Added Wednesday, August 13, 2014
Target Market(s)
Australian women aged 20-60 with above average income
Industry/Entity Type
Business
Logo Text
Viceroy or Viceroy Lingerie or just the initials
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.