Training Course Outline

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Flyer Design Brief

biz-ability (biz-ability.com) is a Training & Development company in the Middle East. We offer a number of corporate training courses and leadership development programmes.
We need an A4, colour, double-sided, flyer template that we will edit and use to advertise/outline our courses/programmes (1 double-sided A4 flyer for each course/programme).

*****LATEST UPDATE - WEDNESDAY 5TH DECEMBER********

We've had some fantastic designs submitted which have helped us refine our ideas about what the final flyer will look like.

Please refer to file 6, an attached image called updated design brief. This is our unqualified mock up pulled together from the designs we like so far using Paint...

We'd like to see revised designs which use this as a template. It retains our existing brand look and feel from the other attached brochures (see files 2 and 5 attached). But, the middle section (Training Methodology) on the back page still requires some design work, we're open to ideas here. The text sections (About us, Prog objectives, Contact us, Who should attend, Program outline) are all positioned as we'd like them but open to design input in terms of look and feel, perhaps background color which isnt as harsh as plain white.

We'll only be considering designs that follow this layout from here on in.

Thanks again for your input and patience; feel free to ask if you have any questions.

:-)

Info Icon
Updates

*****LATEST UPDATE - WEDNESDAY 5TH DECEMBER********

We've had some fantastic designs submitted which have helped us refine our ideas about what the final flyer will look like.

Please refer to file 6, an attached image called updated design brief. This is our unqualified mock up pulled together from the designs we like so far using Paint... 

We'd like to see revised designs which use this as a template. It retains our existing brand look and feel from the other attached brochures (see files 2 and 5 attached). But, the middle section (Training Methodology) on the back page still requires some design work, we're open to ideas here. The text sections (About us, Prog objectives, Contact us, Who should attend, Program outline) are all positioned as we'd like them but open to design input in terms of look and feel, perhaps background color which isnt as harsh as plain white.

We'll only be considering designs that follow this layout from here on in.

Thanks again for your input and patience; feel free to ask if you have any questions.

:-)
Added Wednesday, December 05, 2012

Project Deadline Extended
Reason: At this stage, unfortunately none of the submitted designs are exactly what we're looking for. Whilst we've had some great designs, given the latest update we've provided, we'd like to give designers some more time to submit designs in line with these requirements. Please take a look at the most recent feedback and attachment for guidance on what we're looking for.
Added Thursday, December 06, 2012

Please use the biz-ability colour theme of;
 
#F3912D 
#FCBD1B 
#B12009 
#571D00 


For a visual aid, check File 3 in the brief.

Thanks!


Added Monday, December 10, 2012

Target Market(s)

Corporate clients willing to outsource and invest in external training providers.

Industry/Entity Type

Leadership


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The brochure must be 1 A4, colour & double-sided.
    It must use the biz-ability & brand promise logo.
    It must use the biz-ability colour theme;
    Pantone : Orange 021 C
    CMYK: C-0 / M-70 / Y-100 / K-0
    RGB: R-246 / G-124 / B-27
    Electronic: Hex # F67C1B
    It must include Social Media;
    Twitter: bizgroupuae
    Facebook: bizgroup
    YouTube: bizgroupTV
    LinkedIn: biz-group FZ LLC
    Blog: biz-group.ae/blog
    Must include biz-ability tag line: Maximising People Performance Through Training and Development
    Must use Font: Rotis SanSerif AT Light
    Must include the following sections (included example text);
    1. About biz-ability;
    biz-ability has worked with hundreds of leading Middle East companies to provide measurable training & development programmes, spanning more than 19 years in the region.  Founded in Dubai, with a comprehensive understanding of the cultural and business needs, the whole team of biz-ability is passionate about performance!
    2. Contact Us;
    www.biz-ability.com
    info@biz-ability.com
    Dubai
    PO Box 72423
    United Arab Emirates
    +971 (0)4 391 4791
    Abu Dhabi
    PO Box 129354
    United Arab Emirates
    +971 (0)2 493 0240
    3. Intro;
    The ILM Leadership Journey is tailored to meet your organisation’s specific needs with relevant case studies and
    exercises in line with our design guarantee.

    4. Programme Overview;
    What makes the biz-ability Leadership Journey Different?

    Our focus in on delivering sustainable and measurable improvement in the performance of your managers and supervisors by enhancing their leadership capabilities. To do this we adhere to three principles:

    a. Tailored Content
    We spend time with your organisation to understand the issues and design the programme so that the Leadership Journey takes specific account of your company values, performance management system and ways of working (policies and procedures).

    b. Assessment and Coaching
    Our process provides assessment, support and feedback throughout the Journey including:
    * One to One coaching with an ILM accredited coach
    * End of stage 1 evaluation gate
    * Learning sets
    * Learning logs

    c. Tangible Business Results
    We focus on providing the measurable return on investment for leadership training
    5. Course Content:
    (use tables to summarise the course content, see attached example)
    6. Programme outcomes:
    Measurable Performance Results
    * Final 180° Survey (Optional)
    * Particpant learning logs submitted for evaluation
    * biz-ability assessment
    * ILM adjudicator assessment
    * Report on results and assignment measures
    7. Testimonial quote;
    "This programme literally changed the lives of senior management within our organisation" - Editor, Publishing Company, Dubai
    8. Programme/Course Name/Title
Nice to have
  • Clickable PDF with live links to our social media channels, website & email.
    Copyrite logo & text at the bottom of both pages as follows;
    © 2012 biz-ability - A subsidiary of biz-group FZ LLC
Should not have
  • Do not use colours or fonts outside of the provided themes.
    Do not use non-corporate images (no cartoon images).

Files
Download all files - 3.0 MB
Payments
1st place
US$180
Participation payments x 2
US$20
Total
US$220

Project Deadline
23 Dec 2012 13:38:07 UTC
Language

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