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LOGO DESIGN for funky bag ecommerce brand
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This customer received 52 logo designs from 13 designers. They chose this logo design from artistik as the winning design.
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A$160
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52 designs
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13 designers
Logo Design Brief
We require a new logo designed for a brand new ecommerce site called 'Toon Totes'.
Toon Totes, when it launches, will be an online retail shop selling funky, bright, fun and quirky bags and luggage for kids, men and women.
The products will more appeal to a younger audience between 18-35 years old and will be priced accordingly - it's envisaged that most products will retail for less than AU $50.
It is probably stating the obvious, but the brand name Toon Totes came from Toon = abbreviation of the word "cartoon" and Totes = a style of bag, i.e. tote bag. Hopefully the brand name conveys that we sell different types of fun bags for everyone.
The logo design should convey the fun, bright and quirky nature of the brand - and products we'll be selling. However, the logo shouldn't be too "kiddie" and young or look "cheap", it needs to have some level of edginess and sophistication to appeal to the 18-35 target market. Ideally, the brand and logo should appeal to funky and creative people, such as writers, designers and funky advertising agency peeps (and the wannabe creative types).
The tone of the brand will be fun, light hearted and never taking ourselves too seriously and the logo needs to have this same essence, while not being too "kiddie" and young.
The logo will inspire the rest of the creative direction of the brand and website, and will also be used across all social media assets.
There are no colour restrictions - it's an open palette at this stage. Get creative!
Updates
I've tweaked the brief slightly to make it clearer that the logo design shouldn't be too "kiddie" and young or cheap looking. The design needs to have a level of edginess, sophistication and wit to appeal to 18-35 year olds and arty, creative types in the target audience. Thank you.
Added Thursday, August 14, 2014
Project Deadline Extended
Reason: Deadline is being extended as I am still finalising my decision and gathering feedback on the finalists.
Added Wednesday, August 27, 2014
Target Market(s)
Creative and funky types of people - not conservative
Australian adults 18-35 years old
Mothers (purchasing their children's bags)
Industry/Entity Type
Advertising
Logo Text
Toon Totes
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A bag can be incorporated in the logo design
Should not have
- Avoid using traditional old fashioned fonts