• US$200

• 187 designs

• 63 designers

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Logo Design Brief

The client is launching a girl-focused website (Pretty Purposeful) to encourage girls to be beautiful both inside and outside and to be purposeful in their lives. The company will host camps, a blog, newsletter, videos, etc. and will give all proceeds to young women awaiting necessary medical treatment in third-world countries. The website will have a very high-quality and polished appearance in keeping with it's "beauty" theme.

The attributes of the company that should be captured in the logo design include: quality, beauty, beautiful, brainy, accomplished, girly, fun, successful, intelligent, powerful, purposeful, pure, clean, stylish, innocent, etc.

The colors do not matter, but simplicity is good and two colors are most likely better than multiple colors. The colors used should be standard colors that can easily be matched by PPT, Word or other MS program or website design tool for a consistent look and feel.

The logo should look great large or small, in full color and in black and white, and as if it becomes faint when copied and recopied.

The logo should be able to accommodate a tagline that goes right below the logo.

The logo should be flexible enough to look good when used horizontally (logo to the left of the name) or vertically (logo above the name).

Target Market(s)

Teen girls

Industry/Entity Type

Medical

Logo Text

Pretty Purposeful

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.