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Retail Pharmacy focused on customer service needs a logo design
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This customer received 89 logo designs from 34 designers. They chose this logo design from Barbara Cosmacini as the winning design.
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A$320
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89 designs
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34 designers
Logo Design Brief
We are chasing a simple fresh clean and crisp logo for a local community retail pharmacy. We are service focused rather than being a big box discounter. We are in a quite busy area with many other retailers around us and so need a corporate colour and logo that will "pop" We are trying to move away from the very tired and old mortar and pestles etc that many pharmacies seem to use. We will be able to provide a small amount of ongoing work as the logo and branding is incorporated into everything from calendars, prescription labels, repeat folders etc etc
Logo is to incorporate trading name and have the capacity to be used in a variety of different environments from stationary to shopfront to websites. I generally like a lot of the reverse phase logos as they lend themselves well to signage as well as stationary.
Updates
Dear Designers
Sorry I have not been able to provide any feedback on designs as we have been having a bit of negotiations with Business Names Registration Dept here in Australia as there is an existing pharmacy named Walter's Road Pharmacy in another state and they are saying our trading name is too similar to this existing one.
They have however approved us for " Walter Road 7 Day Pharmacy" which we have accepted as a compromise. Just wondering how that would fit in to the designs.
Also we would need ongoing design work to incorporate wining logo into business cards, letterheads, with compliments slips, prescription folders, medication labels, shop front signage, loyalty cards, email signatures, specials signs , A frame pavement sign , Teardrop Flag design. I don't want to particularly want to source for each component of work so could I have some indication of costs to do these as well ?
Added Tuesday, August 26, 2014
Target Market(s)
We are right in the middle of the suburbs so definateley not an upmarket boutique store. We are a professional mid range service orientated pharmacy.
The uploaded eps image is my personal business card which I chose form a range of designs. Not that logo is to look like that but to give you a feel for modern pharmaceutical.
Industry/Entity Type
Retail
Logo Text
Walter Road Pharmacy
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- always been a fan of futura book for some reason ? not essential though
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold
Clean lines
Modern
Nice to have
- Be able to be easily used in signage or a variation of logo (eg reverse phase) used in logo
Should not have
- daggy old mortar and pestles