Logo for Advocacy/Charitable Organisation

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This customer received 150 logo designs from 49 designers. They chose this logo design from bluejet as the winning design.
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Logo Design Brief
Suicide Prevention Australia (SPA) is a non-profit, community organisation working as a public health advocate in suicide and self harm prevention. SPA is the only national umbrella body in suicide and self harm prevention throughout Australia.
Our Vision
"A community that values people and the quality of life; a nation where no one believes suicide or self-harm is the only option for them."
Our Mission
"The independent, national advocate for suicide and self-harm prevention, intervention and postvention."
We need a logo that represents the life affirming work we are undertaking and also reflects our mission and values as an organisation.
We need a logo which is edgy, attention grabbing and that will eventually come to represent us to the Australian community and at international conferences.
See below for our current logo.
Updates
just a quick update, the old logo is by no means a reference - just showing what we currently have.
Added Monday, January 10, 2011
Some fantastic submissions so far,
Added Monday, January 17, 2011
Hi everyone,
Added Tuesday, January 18, 2011
Thanks everyone, we're currently in the process of review and then board review and should know shortly :)
Added Tuesday, January 25, 2011
Target Market(s)
Our market is the wider Australian community, the logo should be recognizable by all.
Industry/Entity Type
Health
Logo Text
"Suicide Prevention Australia" and or "SPA"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must either have 'SPA' or 'Suicide Prevention Australia' in the logo.
Should not have
- any methods of suicide or self-harm.